Samantha Smith

Inquirer
DISC Type : dc

Account Supervisor at Havas Lynx

New York, New York, United States

Overview

Samantha is a dedicated Account Supervisor at Havas Lynx with extensive experience in healthcare advertising. She manages global accounts for leading pharmaceutical clients like Sanofi and has previously worked with brands such as AbbVie, AstraZeneca, and Eli Lilly. She holds a BA from Penn State and an MA from the University of St Andrews.

Her background in International Studies and decision to spend her first undergraduate year abroad at the University of St Andrews in Scotland suggest a passion for global perspectives and new experiences. This international exposure complements her work on global healthcare campaigns.

Unique fact: She spent her full first year of university studying abroad before even starting at her degree-granting institution.

Personality Overview

Judgemental

Upfront

ROI Conscious

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They respond well to confident salespeople.

Topics They Care About

Healthcare Advertising
Her entire career has been focused on managing accounts for major pharmaceutical clients like Sanofi/Regeneron, AbbVie, AstraZeneca, and Eli Lilly.
Global Pharma Marketing
Currently manages the global HCP marketing for DUPIXENT, indicating a focus on worldwide healthcare provider campaigns.
DTC & HCP Campaigns
Has direct experience leading both Direct-to-Consumer (DTC) and Health-Care Professional (HCP) campaigns, showcasing versatile marketing skills.

Media Appearances

Samantha has no verified media appearances

Work History

10-2024
Account Supervisor at Havas Lynx
4-2024 - 10-2024
Account Supervisor at Digitas Health
9-2022 - 3-2024
Senior Account Executive at Digitas Health
10-2020 - 8-2022
Account Executive at imre
8-2020 - 10-2020
Account Executive at Grey Group

Education

2016 - 2019
Bachelor of Arts - BA from Penn State University
2015 - 2016
Master of Arts - MA from University of St Andrews

More Information

Social Presence :

Prographics :

Exp : 7 Location : New York, New York, United States Job Level : N/A Designation : Account Supervisor at Havas Lynx
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid long winding pitches, stay objective
  • Avoid repeating yourself or making generalizations
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Samantha

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • Their decision making speed is somewhere in the middle.
  • Can Samantha take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Samantha

Personality Compatibility


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