Samantha Weed

Enthusiast
DISC Type : i

Leader of North America Consumer Affairs at Ferrara

Chicago, Illinois, United States

Overview

Samantha Weed is the Leader of North America Consumer Affairs at Ferrara, drawing on her background in digital strategy from previous roles at Google and Uber. She is a graduate of Miami University, where she earned her Bachelors degree.

During her time at university, she was highly active in the Delta Sigma Pi business fraternity, where she was recognized with leadership and commitment awards. She has also demonstrated a distinct passion for corporate responsibility and sustainability in her career.

She actively engages with the broader industry, participating in events like the SOCAP Conference to collaborate on solving shared challenges.

Personality Overview

Consensus Focused

Story Driven

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

Consumer Experience
Her role is centered on consumer affairs, and she leads initiatives like a "Consumer Delight Day" to create excellent experiences for customers.
Quality Management
She promotes the evolution of quality standards, as seen in her posts about World Quality Month and redefining excellence.
Team Leadership
Actively focused on building her team at Ferrara, frequently posting about hiring opportunities and the chance to make an impact with great colleagues.

Media Appearances

Samantha has no verified media appearances

Work History

1-2025
Leader of North America Consumer Affairs at Ferrara
4-2024 - 1-2025
Senior II Digital Strategy Lead, Accelerated Growth Team at Google
7-2023 - 1-2025
Sustainability Marketing Manager - 20% at Google
12-2021 - 1-2025
Senior Digital Strategy Lead, Accelerated Growth Team at Google
3-2021 - 12-2021
Senior Enterprise Account Manager at Uber

Education

Bachelor's degree from Miami University
Education details unavailable from Wylie E. Groves High School

More Information

Social Presence :

Prographics :

Exp : 6 Location : Chicago, Illinois, United States Job Level : Middle Designation : Leader of North America Consumer Affairs at Ferrara
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Samantha

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Samantha take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Samantha

Personality Compatibility


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