Sami Khojali Mustafa

Inquirer
DISC Type : cd

Growth Marketer at Binance

Dubai, United Arab Emirates

Overview

Sami is a growth marketer and operations professional at Binance, focusing on Web3 and blockchain adoption in the MENA region. With a background co-founding a FinTech startup, he has a proven track record in business development and innovation. Colleagues describe him as driven, creative, and a vibrant team player with great energy.

Outside of his work in tech, Sami has a strong passion for sports, particularly the business and culture surrounding basketball. He holds certifications in sports and athlete marketing and was a decorated varsity athlete in high school. He has also authored articles on the intersection of sports, business, and media.

He was the Varsity Athlete of the Year for his achievements in both volleyball and basketball.

Personality Overview

Upfront

Judgemental

Demanding

They care equally about the product and its potential impact.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Web3 Innovation
As a host on the Innovation Stage at Binance Blockchain Week, he is deeply involved in conversations about what is scaling and working in the Web3 ecosystem.
Blockchain in MENA
He speaks publicly about how the Middle East is shaping the global blockchain narrative and making digital assets more accessible in the region.
FinTech for All
Co-founded Paisa, a FinTech startup designed to provide employees in the MENA region with early access to their earned wages, promoting financial freedom.

Media Appearances

Sami has no verified media appearances

Work History

1-2025
Growth Marketer at Binance
4-2024 - 12-2024
Marketing and Operations (BAP) at Binance
1-2023 - 3-2024
Marketing Advisor at Nadmah
5-2023 - 10-2023
Business Development Manager at BingX
8-2022 - 3-2023
Co-Founder (Marketing and Business Development Manager) at Paisa

Education

9-2022 - 12-2025
Bachelor of Business Administration - BBA from Purdue University
8-2020 - 6-2022
Bachelor's degree from Niagara University

More Information

Social Presence :

Prographics :

Exp : 3 Location : Dubai, United Arab Emirates Job Level : N/A Designation : Growth Marketer at Binance
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Insights For Selling To Sami

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Be crisp while making the pitch
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Avoid long winding pitches, stay objective
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sami is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Sami

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Sami move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Sami take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Sami

Personality Compatibility


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