Samir Chabukswar

Activist
DISC Type : Cd

Founder | CEO at YUJ Designs

Pune, Maharashtra, India

Overview

Samir is a visionary leader in user experience with over 25 years of experience, currently serving as the Founder and CEO of YUJ Designs. He specializes in transforming design into a strategic business asset, with a recent focus on AI Experience and Agentic AI Design. He holds a Masters from Clemson University and is a member of the NASSCOM Maharashtra Regional Council.

Outside of his primary role, Samir is passionate about design-led entrepreneurship, having also founded the Institute For Design Led Entrepreneurship. He grew up playing sports like football and Kho-Kho, running marathons, and trekking. He also played the Tabla for seven years, activities which he feels instilled discipline and a passion for doing multiple things well.

He is a frequent speaker at international design conferences, sharing his insights on the intersection of design, business, and technology.

Personality Overview

Perfectionist

Meticulous

Value Conscious

They care equally about the product and its potential impact.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They respond well to confident salespeople.

Topics They Care About

AI Agent Design
A core focus of his current work, he frequently posts and speaks about applying agentic AI to reimagine complex systems in healthcare and wealth management.
Human-Centric Cities
Actively speaks on designing cities as interconnected, ecological systems rather than just real estate projects, as seen in his participation at the CII Design Summit.
The Business of Design
Emphasizes turning design into a profit-generating center and has a track record of helping Fortune 100 companies achieve significant ROI through strategic UX.

Media Appearances

Samir has no verified media appearances

Work History

11-2009
Founder | CEO at YUJ Designs
1-2011
Managing Director at Hii Labs Pvt Ltd
1-2018 - 8-2023
Founder | Director at Institute For Design Led Entrepreneurship (IfDE)
6-2006 - 11-2009
Group Head, User Experience Design at Persistent Systems
2-2003 - 6-2006
Group Lead at Human Factors International

Education

Certificate from The Wharton School
8-1999 - 8-2001
Master's degree from Clemson University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Pune, Maharashtra, India Job Level : Leadership Designation : Founder | CEO at YUJ Designs
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Insights For Selling To Samir

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that you you respond to any queries from them quickly
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samir is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Samir

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Samir move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Samir take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Samir

Personality Compatibility


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