Samir is a visionary leader in user experience with over 25 years of experience, currently serving as the Founder and CEO of YUJ Designs. He specializes in transforming design into a strategic business asset, with a recent focus on AI Experience and Agentic AI Design. He holds a Masters from Clemson University and is a member of the NASSCOM Maharashtra Regional Council.
Outside of his primary role, Samir is passionate about design-led entrepreneurship, having also founded the Institute For Design Led Entrepreneurship. He grew up playing sports like football and Kho-Kho, running marathons, and trekking. He also played the Tabla for seven years, activities which he feels instilled discipline and a passion for doing multiple things well.
He is a frequent speaker at international design conferences, sharing his insights on the intersection of design, business, and technology.
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