Tracey Buchanan

Inquirer
DISC Type : cd

CFO at Proclaim Care Limited

Hamilton, Scotland, United Kingdom

Overview

Tracey Buchanan is the CFO at Proclaim Care, where she has been a board member since 2009. She leverages her background as a qualified accountant (ACCA) to oversee financial control and guide strategic development for the company. She is also a certified Advanced Financial Modeler (AFM).

Tracey is passionate about personal fitness and well-being, demonstrated by her participation in a 500-mile walking challenge. Her professional goal is to cultivate an environment that establishes Proclaim Care as both an employer and provider of choice by listening to the needs of employees and customers.

She has been with Proclaim Care since January 2006, demonstrating long-term commitment and growth within the organization.

Personality Overview

Judgemental

ROI Conscious

Demanding

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Strategic Finance
As CFO, her key responsibilities include financial control, budgeting, cashflow management, and driving the company's strategic development and growth.
Operational Excellence
Aims to continually improve operational and finance functions to enhance the company's market position, blending technical expertise with a focus on service quality.
Team & Culture
Focuses on listening to employee needs to make the company an "employer of choice, " indicating a strong interest in team development and a positive work culture.

Media Appearances

Tracey has no verified media appearances

Work History

4-2013
CFO at Proclaim Care Limited
7-2008 - 4-2013
Operations & Finance Director at Proclaim Care Limited
1-2006 - 7-2008
Financial Controller at Proclaim Care Limited
8-2000 - 1-2006
Cluster Financial Controller at Macdonald Hotels

Education

ACCA Professional Qualification from Assocation of Chartered Certified Accountants
Bsc (Hons) from Oxford Brookes University

More Information

Social Presence :

Prographics :

Exp : 25 Location : Hamilton, Scotland, United Kingdom Job Level : Leadership Designation : CFO at Proclaim Care Limited
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Insights For Selling To Tracey

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Refer to testimonials from others in similar positions
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracey is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Tracey

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tracey move?

  • Their decision making speed is somewhere in the middle.
  • Can Tracey take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Tracey

Personality Compatibility


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