Sammy Verghese

Questioner
DISC Type : c

Co-Founder at Mucka AI

Greater Brighton and Hove Area, United Kingdom

Overview

Sammy Verghese is a repeat founder with a background in hospitality, events, and technology, currently leading Mucka AI. His experience spans from nightclub ownership to launching a Web3 spirits brand, Degen Distillery, in partnership with Google and BrewDog. He holds a law degree from the University of Brighton and is described as "creative, innovative, and extremely ambitious. "

Sammy attributes his strong work ethic and entrepreneurial drive to his parents, who came from humble beginnings in India with no formal education and built a successful company. This background fuels his passion for creating solutions and overcoming significant challenges, both professionally and personally.

He pioneered a "Social Distribution" model, using blockchain and NFTs to solve global distribution for a physical spirits brand.

Personality Overview

Price-Sensitive

Not Easily Convinced

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

AI for Tradespeople
As Co-Founder of Mucka AI, he is building a voice-powered assistant to reduce administrative overwhelm and support the mental health of tradespeople.
Founder Fundraising
Recently spoke on a panel about the tactics that have worked for him, showing an interest in sharing fundraising knowledge with other founders.
Web3 & Blockchain
Founded Degen Distillery, a spirits brand using blockchain to create a community-driven distribution model and a new type of lifestyle brand.

Media Appearances

Sammy has no verified media appearances

Work History

8-2025
Co-Founder at Mucka AI
10-2025 - 11-2025
Accelerator Alumni at Grishin Robotics
3-2022 - 6-2025
Founder & CEO at Degen Labs
4-2022 - 5-2025
Founder & CEO at Degen Distillery
1-2012 - 4-2025
Angel Investor at Various

Education

6-2022 - 8-2022
Start Up School from Y Combinator
2008 - 2011
(LLB) from University of Brighton

More Information

Social Presence :

Prographics :

Exp : 13 Location : Greater Brighton and Hove Area, United Kingdom Job Level : Leadership Designation : Co-Founder at Mucka AI
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Insights For Selling To Sammy

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sammy is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sammy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sammy move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sammy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sammy

Personality Compatibility


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