Samuel Prochazka

Observer
DISC Type : ic

President & CEO at GoodMorning.com

Canada

Overview

Samuel Prochazka is a serial entrepreneur and the President & CEO of GoodMorning. com, a direct-to-consumer mattress company he founded. A graduate of the University of Alberta with a Bachelor of Science, he has co-founded several companies in e-commerce, real estate software, and medical devices, including the popular furniture brand Article. com.

He established Intrin Property Development to preserve architecturally significant buildings that would otherwise be demolished, showcasing a unique interest in architectural preservation. His ventures are often co-founded with his twin brother, Andy.

Samuel pioneered the 120-night risk-free trial in the mattress industry after a frustrating personal shopping experience.

Personality Overview

Example Seeker

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

D2C Innovation
He founded GoodMorning. com to revolutionize the mattress buying experience, pioneering the now-standard risk-free home trial and bed-in-a-box delivery.
Serial Entrepreneurship
He is a co-founder of multiple successful companies across diverse industries, including e-commerce (Article. com), real estate software (ClickSold), and medical devices.
Architectural Preservation
Co-founded Intrin Property Development specifically to save and reconstruct architecturally relevant buildings, indicating a passion for design and history.

Media Appearances

Samuel has no verified media appearances

Work History

President & CEO at GoodMorning.com
10-2011
Co-Founder, Director at Article.com
2-2014 - 1-2019
President at Intrin Property Development
9-2002 - 4-2015
President & CEO at RealpageMaker/ClickSold

Education

1997 - 2001
Bachelor of Science (BSc) from University of Alberta

More Information

Social Presence :

Prographics :

Exp : 16 Location : Canada Job Level : Leadership Designation : President & CEO at GoodMorning.com
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Insights For Selling To Samuel

During A Call Or A Meeting

DO's

  • Invite them for a social do but don’t rely solely on the relationship
  • Focus on immediate action-items rather than the larger goals
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samuel is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Samuel

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Samuel move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Samuel take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Samuel

Personality Compatibility


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