Samuel Prochazka is a serial entrepreneur and the President & CEO of GoodMorning. com, a direct-to-consumer mattress company he founded. A graduate of the University of Alberta with a Bachelor of Science, he has co-founded several companies in e-commerce, real estate software, and medical devices, including the popular furniture brand Article. com.
He established Intrin Property Development to preserve architecturally significant buildings that would otherwise be demolished, showcasing a unique interest in architectural preservation. His ventures are often co-founded with his twin brother, Andy.
Samuel pioneered the 120-night risk-free trial in the mattress industry after a frustrating personal shopping experience.
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