Sana Safi

Questioner
DISC Type : c

Senior News Editor at BBC News

London, England, United Kingdom

Overview

Sana has no verified overview

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Sana has no verified topics they care about

Media Appearances

Sana has no verified media appearances

Work History

11-2025
Senior News Editor at BBC News
11-2024 - 11-2025
Assistant Editor at BBC News
6-2018 - 11-2024
Senior Presenter at BBC News
6-2014 - 6-2015
Multimedia Broadcast Journalist at BBC News
3-2012 - 4-2014
Website Producer at BBC News

Education

Short Course from City St George’s, University of London
2022 - 2022
Digital Communication and Media/Multimedia from The International Visitor Leadership Program (IVLP)

More Information

Social Presence :

Prographics :

Exp : 12 Location : London, England, United Kingdom Job Level : N/A Designation : Senior News Editor at BBC News
URL has been copied!

Insights For Selling To Sana

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sana is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sana

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sana move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sana take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sana

Personality Compatibility


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