Sander Janca-Jensen

Observer
DISC Type : ci

CEO & Founder at Flatpay

Copenhagen, Capital Region of Denmark, Denmark

Overview

Sander Janca-Jensen is the CEO and Co-founder of Flatpay, the fastest Danish startup to achieve unicorn status. He leads the companys mission to provide a simple financial ecosystem for small and medium-sized merchants across Europe. A Copenhagen Business School graduate and recognized Berlingske Talent 100, he previously tripled sales as a director at Verisure.

A 36-year-old father of two living in Copenhagen, Sander has a disciplined and focused approach that extends to his personal life, having recently committed to giving up candy. He emphasizes the importance of company culture, which he considers Flatpays most valuable asset for success.

Under his leadership, Flatpay grew from a 2025 goal of 7, 000 customers to achieving over 70, 000.

Personality Overview

Value Driven

Example Seeker

Assertive

They are generally good communicators and can be hard to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

Fintech for SMEs
Founded Flatpay to disrupt the payment industry for small and medium-sized businesses by offering simple, transparent, and affordable solutions, addressing their long-standing pain points.
Rapid Business Scaling
Led Flatpay to become Denmark's fastest unicorn, surpassing €100M in annual recurring revenue in three years with ambitions to grow 300% in 2026.
Strategic Focus
He champions a philosophy of saying "no" to new business opportunities, distribution channels, and technologies to avoid spreading the company too thin and incurring opportunity costs.

Media Appearances

Sander has no verified media appearances

Work History

5-2022
CEO & Founder at Flatpay
8-2020 - 1-2022
Deputy Managing Director at Verisure
5-2019 - 1-2022
Field Sales Director at Verisure
11-2017 - 5-2019
Director at Falck Alarm by Verisure A/S
2-2017 - 7-2018
Co-founder at SimplyJob

Education

2013 - 2015
M.Sc. from Copenhagen Business School
2010 - 2013
B.Sc. from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 14 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Leadership Designation : CEO & Founder at Flatpay
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Insights For Selling To Sander

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sander is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sander

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sander move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sander take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sander

Personality Compatibility


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