Sandi Marshall

Initiator
DISC Type : Di

Executive Coach at Freelance

Congleton, England, United Kingdom

Overview

Sandi Marshall is an executive coach for creative leadership and a writer with over 10 years of senior leadership experience, primarily in the charity sector. A former CEO of Beacon Counselling, she holds an MA from Lancaster University and an ILM Level 7 qualification in Executive Coaching.

Outside of her professional life, Sandi is deeply passionate about the creative arts. She is an avid reader and writer of poetry and short stories, enjoys attending the theatre, and engages in creative practices like jewellery-making. She is a vocal supporter of independent bookshops.

She recently led Beacon Counselling through a successful merger with the charity Making Space to secure its long-term future and services.

Personality Overview

Conviction Driven

Risk-Accepting

Friendly Challenger

They respond well to objective pitches but also attach some value to relationships.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Charity Sector Leadership
Has over a decade of senior leadership experience, including as CEO for Beacon Counselling and serving as a Trustee for Sector 3, a charity infrastructure organization.
Creative Leadership
This is her core coaching focus. She helps leaders who feel overwhelmed or have lost passion to reconnect with their creativity and think more strategically.
Supporting Women Leaders
She was a featured speaker at the "Women Leading in Business" event at Alliance Manchester Business School, where she shared her leadership journey and insights.

Media Appearances

Sandi has no verified media appearances

Work History

9-2025
Executive Coach at Freelance
7-2023 - 9-2025
Chief Executive Officer at Beacon Counselling
9-2020 - 7-2023
Chief Executive Officer at Avenue - a new direction
8-2019 - 9-2020
Project Manager - Moray Growth Deal at Moray College UHI
8-2019 - 9-2020
Project Manager at Moray College UHI

Education

2007 - 2009
Master of Arts (MA) from Lancaster University
1998 - 2001
BA(Hons) from The Open University

More Information

Social Presence :

Prographics :

Exp : 7 Location : Congleton, England, United Kingdom Job Level : Junior Designation : Executive Coach at Freelance
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Insights For Selling To Sandi

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Get them to a point where they are ready to bat for your product internally
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandi is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sandi

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sandi move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sandi take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sandi

Personality Compatibility


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