Sandra Bustos

Commander
DISC Type : D

Founder & CEO at Meshly

San Francisco Bay Area, United States

Overview

Sandra Bustos is the Founder and CEO of Meshly, building AI-powered finance infrastructure to ensure contract-to-revenue integrity. Her experience spans GTM strategy and customer success leadership at Autodesk and Talkdesk. Described as a strategic and passionate leader, she is an alumna of the University of Richmond.

Outside of her entrepreneurial pursuits, Sandra is a mother navigating her daughters transition into elementary school. She values authentic and specific communication, appreciating perspectives that are contrarian for a reason, not just for engagement, which reflects her approach to both personal and professional interactions.

Her company, Meshly, won its category on the Pitch Stage at the Finance and Accounting Technology 2025 expo.

Personality Overview

Risk-Taker

Very Quick

Decisive

They are very proud of what they do.  They are not focused on building rapport and relationships. They like to act fast and expect others to do the same.

Topics They Care About

Contract-to-Revenue
She founded Meshly specifically to solve revenue-impacting issues and misalignment between contracts, CRM data, and billing systems, making it her core professional focus.
AI in Finance
Her company's mission is to build an "intelligence layer" for GTM systems, using AI to interpret critical financial data and eliminate manual reviews.
Customer-Led Growth
Her extensive background leading customer success at companies like Airkit, Autodesk, and Talkdesk shows a deep focus on leveraging post-sales teams to drive revenue.

Media Appearances

Sandra has no verified media appearances

Work History

7-2025
Founder & CEO at Meshly
3-2024
Founding LP at Success Venture Partners
3-2023
Principal at Accelerate CLG
2023 - 2024
Head of Customer Success & Professional Services at Dusty Robotics
2023 - 2023
Customer Success Coach at Catalyst Software

Education

Bachelor of Arts (B.A.) from University of Richmond
2017 - 2018
Postgraduate in Coaching in the Workplace from Universitat de Barcelona

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Founder & CEO at Meshly
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Refer to testimonials from well-known industry leaders
  • Make sure that you circle back fast on any action items, it wins their trust
  • Hold your ground without indulging in one-upmanship

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sandra

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sandra take some risk or not?

  • The risks don’t matter much to them.

You And Sandra

Personality Compatibility


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