Sandra CASTAñeda

Inquirer
DISC Type : dc

Customer Experience Canada at Scotiabank

México, Mexico

Overview

Sandra is a communications specialist and Brand Manager currently focusing on Customer Experience at Scotiabank. With a background in developing national BTL advertising campaigns, she is a graduate of Tecnológico de Monterrey. Colleagues describe her as a committed, proactive, and collaborative leader with excellent communication skills.

She has hands-on experience coordinating large-scale media events, including the MUF festival in both 2008 and 2009.

Personality Overview

Demanding

Hard To Convince

Judgemental

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They don’t always try to control the conversation but neither do they like yielding it fully. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Leadership & Culture
Advocates for treating employees like adults to foster a positive work climate, believing true leadership is essential for a team's success.
Customer Experience
Her current role at Scotiabank is centered on managing and improving the customer experience for the Canadian market.
Brand Development
Specializes in creating and managing institutional image through strategic BTL advertising campaigns and communication strategies.

Media Appearances

Sandra has no verified media appearances

Work History

1-2025
Customer Experience Canada at Scotiabank
8-2014
Founder at Petit Festa
1-2023 - 1-2025
Risk Analyst on Cash app at Foundever
1-2023 - 7-2023
Customer Service Specialist at Cash App
5-2022 - 7-2022
Online Journalist at Notimex - Agencia de Noticias

Education

1998 - 2006
LCC from Tecnológico de Monterrey
2011 - 2011
Social Media & Community Management from APOLORAMA

More Information

Social Presence :

Prographics :

Exp : 10 Location : México, Mexico Job Level : Leadership Designation : Customer Experience Canada at Scotiabank
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Insights For Selling To Sandra

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Refer to testimonials from others in similar positions
  • Stress on the business value that your product offers

DONT's

  • Avoid repeating yourself or making generalizations
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandra is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Sandra

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sandra move?

  • Their decision making speed is somewhere in the middle.
  • Can Sandra take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Sandra

Personality Compatibility


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