Sandra Ironside in

Sandra Ironside

Questioner · DISC type c
Vice President Human Resources, North America at Spin Master
📍 Georgetown, Ontario, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
26 Years
Current Role
Vice President Human Resources, North America
Job Level
Senior
Location
Georgetown, Ontario, Canada
Personality Overview

How Sandra shows up

Value Seeker
Price-Sensitive
Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Priorities

Topics Sandra cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2024
Vice President Human Resources, North America
Spin Master
8-2020 - 1-2024
Vice President Human Resources, Canada
Spin Master
12-2014 - 8-2020
Senior Director & HR Business Partner
BlackBerry
3-2013 - 12-2014
Senior Manager, HR Strategic Operations
BlackBerry
4-2011 - 3-2013
Manager, HR M&A
BlackBerry
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
1993 - 1995
Masters
University of Toronto
1990 - 1993
B. Com.
McGill University
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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