Sandro Soave

Critic
DISC Type : C

Sr Consumer Sales Manager at McAfee

São Paulo, São Paulo, Brazil

Overview

Sandro Soave is a Senior Consumer Sales Manager at McAfee, leading Brazils retail vertical. With over 25 years in technology and an MBA from Fundação Getúlio Vargas, he has a proven history of driving sales growth. Colleagues consistently describe him as dedicated, focused, and a results-oriented team player.

He demonstrates a strong commitment to continuous learning, recently completing advanced courses in business development, negotiation, and generative AI. This reflects a humble and honest behavior towards mastering an ever-evolving industry, a trait highlighted in recommendations he has received.

Sandro is a multi-year recipient of the Sales Achievers Award, a global recognition for top performers, which he has won in both Portugal and Hawaii.

Personality Overview

Critic

ROI Driven

Precise

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They choose to analyze logically and value facts to emotions.

Topics They Care About

Digital Fraud Prevention
Recently posted about the rise in online fraud during Black Friday and Christmas, emphasizing the need for consumer vigilance and security.
AI & Deepfake Ethics
Shared concerns about the misuse of AI for creating deepfakes, highlighting the threat to digital trust and the need for ethical practices.
Advanced Negotiation
Recently completed advanced courses on negotiation foundations and communication, showing a commitment to mastering business development skills.

Media Appearances

Sandro has no verified media appearances

Work History

10-2021
Sr Consumer Sales Manager at McAfee
1-2019 - 10-2021
Channel Sales Manager at Solutions 2 GO Inc.
6-2018 - 1-2019
SMB Sales Manager at Ecogames
1-2015 - 6-2018
Business Development Manager for Latin America at BrBiz Technologies
4-2014 - 11-2014
Business Development Manager at Symantec

Education

2010 - 2011
Master of Business Administration (M.B.A.) from FGV - Fundação Getulio Vargas
1994 - 1998
Bachelor’s Degree from Pós Graduação - Faculdades Oswaldo Cruz

More Information

Social Presence :

Prographics :

Exp : 15 Location : São Paulo, São Paulo, Brazil Job Level : Middle Designation : Sr Consumer Sales Manager at McAfee
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Insights For Selling To Sandro

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandro is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sandro

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sandro move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sandro take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sandro

Personality Compatibility


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