Sangeeta Bafna

Questioner
DISC Type : c

Associate Director, Technology Commercialization at University of Pennsylvania

New York City Metropolitan Area, United States

Overview

Sangeeta Bafna is an Associate Director at the Penn Center for Innovation, focusing on the commercialization of technologies from the Perelman School of Medicine. With over nine years of experience in academic licensing and a Ph. D. in Biochemistry and Molecular Biology, she helps bring early-stage innovations to market.

Outside of her professional life, Sangeeta is a passionate traveler who enjoys exploring local foods. She also has a keen interest in cooking and creating healthy dishes that offer functional benefits, blending her personal hobbies with her scientific background.

She holds both a Doctor of Veterinary Medicine from India and a Ph. D. from the University of Nebraska Medical Center.

Personality Overview

Not Easily Convinced

Value Seeker

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Life Sciences Licensing
Manages a diverse portfolio of medical technologies at one of the nation's top medical schools, facilitating their path to commercialization through licensing.
Academic Innovation
Her career is dedicated to translating university research into real-world applications by licensing technologies to both startups and established companies.
Biotech Startups
[Predicted] Her role in commercializing early-stage university technologies inherently involves evaluating and working with biotech startups looking for novel assets.

Media Appearances

Sangeeta has no verified media appearances

Work History

3-2023
Associate Director, Technology Commercialization at University of Pennsylvania
1-2020 - 3-2023
Senior Licensing Manager at Albert Einstein College of Medicine
11-2018 - 1-2020
Licensing Officer at UMass Memorial Medical Center
6-2017 - 10-2018
Manager-Patent and Licensing at New Jersey Institute of Technology
8-2016 - 5-2017
Technology Licensing Assistant at Princeton University

Education

2004 - 2009
Doctor of Philosophy (PhD) from University of Nebraska Medical Center
MVSc from College of Veterinary and Animal Science

More Information

Social Presence :

Prographics :

Exp : 9 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Associate Director, Technology Commercialization at University of Pennsylvania
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Insights For Selling To Sangeeta

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sangeeta is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sangeeta

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sangeeta move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sangeeta take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sangeeta

Personality Compatibility


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