Sanjana Ramachandran

Pioneer
DISC Type : Dis

Founding Marketer at Ema Unlimited

Bengaluru, Karnataka, India

Overview

Sanjana Ramachandran is a marketer and author who has worked with leading brands like P&G, Amazon, and The Ken. Currently the Founding Marketer at Ema Unlimited, she is an alumna of IIM Calcutta and BITS Pilani. Her work focuses on giving brands a distinct personality and driving growth through creative strategies.

Sanjana is the author of "Famous Last Questions, " a book exploring the Indian millennial experience, cultural contradictions, and personal identity. She is deeply interested in the intersection of culture, technology, and spirituality. Her hobbies include Vipassana meditation, playing games, and writing essays on a variety of personal and societal topics.

Her debut book received high praise from Shashi Tharoor, who called it "deeply introspective and hugely funny. "

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Brand Storytelling
Her career is built on growing brands like P&G, Atlan, and The Ken through content and campaigns, and she founded "storyfied" to help brands find their personality.
Millennial Experience
Her book, "Famous Last Questions, " is a deep dive into the contradictions and psyche of India's '90s kids, exploring identity, culture, and ambition.
Cultural Commentary
Through her writing and essays, she analyzes how technology, liberalization, and modern values clash with conservative traditions in contemporary India.

Media Appearances

Author Profile – Sanjana Ramachandran. Featured in Aleph Book Company

See Now

Work History

9-2024
Founding Marketer at Ema Unlimited
9-2023 - 3-2025
Author at Aleph Book Company
8-2021 - 3-2023
Content and Campaigns at Atlan
7-2021 - 9-2024
Founder at storyfied
2-2021 - 8-2021
Marketing Manager at The Ken

Education

2017 - 2019
Master of Business Administration - MBA from Indian Institute of Management, Calcutta
2011 - 2015
Bachelor’s Degree from Birla Institute of Technology and Science, Pilani

More Information

Social Presence :

Prographics :

Exp : 8 Location : Bengaluru, Karnataka, India Job Level : N/A Designation : Founding Marketer at Ema Unlimited
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Insights For Selling To Sanjana

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Build a trustworthy relationship while keeping the product center-stage
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanjana is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sanjana

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sanjana move?

  • They are generally fast movers and can take quick decisions
  • Can Sanjana take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sanjana

Personality Compatibility


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