Sanjoli Khurana

Judge
DISC Type : Dc

Head of Marketing at BytesWave AI

Delhi, India

Overview

Sanjoli is the Head of Marketing at BytesWave AI, where she helps tech and B2B AI SaaS founders build scalable go-to-market strategies, content engines, and product marketing systems. People who have worked with her describe her as hardworking, a great mentor, and someone with enormous ideas. She is a Masters Union alumna.

Sanjoli is passionate about the startup ecosystem, particularly entrepreneurship and product development. She analyzes business strategies from shows like Shark Tank to broaden her perspective and writes about developing a product thinking mindset. She was also involved in her colleges chemistry society.

She was awarded a Gold Medal for academic excellence during her graduation.

Personality Overview

Objective Thinker

Generally Skeptic

Quality Focused

They are very proud of what they do.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Go-to-Market Systems
Her professional focus is on helping B2B AI SaaS founders build and scale their GTM and content strategies.
AI Product Growth
She is building an AI-powered product growth accelerator and her company, BytesWave AI, is centered on this space.
Founder-led Branding
She actively posts about the importance of personal branding for early-stage founders as a key growth lever for their startups.

Media Appearances

Sanjoli has no verified media appearances

Work History

9-2025
Head of Marketing at BytesWave AI
4-2025
Product Marketing Consultant at Robin Startup consultancy
7-2024 - 3-2025
Product Manager at smartSense Consulting Solutions
3-2023 - 3-2025
Associate Product Manager at smartSense Consulting Solutions
12-2022 - 2-2023
Product Specialist at Edredo

Education

7-2022 - 8-2023
Master’s from Masters' Union
6-2022 - 8-2022
Coursework from Y Combinator

More Information

Social Presence :

Prographics :

Exp : 3 Location : Delhi, India Job Level : Mid-senior Designation : Head of Marketing at BytesWave AI
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Insights For Selling To Sanjoli

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanjoli is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sanjoli

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sanjoli move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sanjoli take some risk or not?

  • The risks don’t matter much to them.

You And Sanjoli

Personality Compatibility


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