Sanna Weustink-van Wouwe

Questioner
DISC Type : c

Bestuurslid Hockeyclub Tilburg at HC Tilburg

Goirle, North Brabant, Netherlands

Overview

Sanna Weustink-van Wouwe is a marketing and hospitality professional with a background from the Hotelschool Management School Amsterdam. She holds diverse leadership roles, including board positions and community management, leveraging her skills as a connector and creative driver. Colleagues describe her as enthusiastic, driven, and a decisive sales professional.

She is deeply involved in her local community, serving as a municipal councilor in Goirle and as a board member for both the Tilburg Hockey Club and the Elckerlyc Cultural Center. Her interests also span large-scale entertainment, as seen in her following of companies like Stage Entertainment.

Interestingly, she was once an avid Star Trek enthusiast, fascinated by the shows concept of a universal translator.

Personality Overview

Systematic

Value Seeker

Cautious & Analytical

They prefer to fully evaluate every situation.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Community Engagement
Demonstrates a strong commitment to local community through her roles as a municipal councilor and board member at a hockey club and a cultural center.
B2B Marketing
Actively seeking to expand her knowledge in B2B strategies, specifically focusing on Account Based Marketing (ABM) for large accounts.
Hospitality Management
Her background includes a degree from a hotel management school and she currently oversees hospitality and events as a board member for a hockey club.

Media Appearances

Afscheid Heidi en Sanna - HC Tilburg. Featured in HC Tilburg

See Now

Work History

1-2024
Bestuurslid Hockeyclub Tilburg at HC Tilburg
12-2022
Bestuurslid CC Elckerlyc at Cultureel Centrum Elckerlyc
10-2022
Self Employed at Salt & Sugar by Sanna
9-2022 - 12-2023
Community Manager at BIZ Piushaven Tilburg
3-2022 - 2-2023
Gemeenteraadslid at Gemeente Goirle

Education

2013 - 2013
Education details unavailable from FISH! Facilitator Course
1990 - 1995
Hotelschool from Hotelschool Management School Amsterdam

More Information

Social Presence :

Prographics :

Exp : 3 Location : Goirle, North Brabant, Netherlands Job Level : N/A Designation : Bestuurslid Hockeyclub Tilburg at HC Tilburg
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Insights For Selling To Sanna

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanna is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sanna

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sanna move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sanna take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sanna

Personality Compatibility


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