Sanne Lund Hansen in

Sanne Lund Hansen

Observer · DISC type ci
Global Marketing Director at FRITZ HANSEN
📍 Copenhagen, Capital Region of Denmark, Denmark

Sanne Lund Hansen is the Global Marketing Director at FRITZ HANSEN, bringing extensive experience from leadership roles at iconic Danish design houses like Carl Hansen & Søn and Georg Jensen. People who have worked with her describe her as a strategic, reflective, and strong professional, with an MA from Aarhus University.

She has a keen interest in high-level business strategy, following thought leadership from sources like Harvard Business Review and McKinsey & Company. Her background also includes studies in French civilization, suggesting a personal appreciation for French culture.

Her entire senior career has been dedicated to shaping the global narrative for Denmarks most prestigious design brands.

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Experience
22 Years
Current Role
Global Marketing Director
Job Level
Mid-senior
Location
Copenhagen, Capital Region of Denmark, Denmark
Personality Overview

How Sanne shows up

Example Seeker
Value Driven
Assertive

They are generally strong communicators and are not easy to convince. They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Priorities

Topics Sanne cares about

Danish Design Heritage
Her career is devoted to stewarding iconic Danish design brands, including Fritz Hansen, Carl Hansen & Søn, and Georg Jensen, into the global spotlight.
Global Brand Strategy
As Global Marketing Director, she focuses on building an international brand narrative, drawing on her deep experience in global PR and communications.
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Career

Work history

12-2024
Global Marketing Director
FRITZ HANSEN
12-2022 - 12-2024
Head of Content & Communication
FRITZ HANSEN
2-2021 - 7-2023
Board member
AEKT studio
12-2019 - 12-2022
Head of Global PR & Communications
Carl Hansen & Søn
2-2018 - 12-2019
Global Head of Communications
Georg Jensen
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1998 - 2004
MA
Aarhus University
Civilisation francaise
ICP
Social presence
in
Behavioral profile

DISC profile (public)

c

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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