Sanne Lund Hansen

Observer
DISC Type : ci

Global Marketing Director at FRITZ HANSEN

Copenhagen, Capital Region of Denmark, Denmark

Overview

Sanne Lund Hansen is the Global Marketing Director at FRITZ HANSEN, bringing extensive experience from leadership roles at iconic Danish design houses like Carl Hansen & Søn and Georg Jensen. People who have worked with her describe her as a strategic, reflective, and strong professional, with an MA from Aarhus University.

She has a keen interest in high-level business strategy, following thought leadership from sources like Harvard Business Review and McKinsey & Company. Her background also includes studies in French civilization, suggesting a personal appreciation for French culture.

Her entire senior career has been dedicated to shaping the global narrative for Denmarks most prestigious design brands.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Danish Design Heritage
Her career is devoted to stewarding iconic Danish design brands, including Fritz Hansen, Carl Hansen & Søn, and Georg Jensen, into the global spotlight.
Global Brand Strategy
As Global Marketing Director, she focuses on building an international brand narrative, drawing on her deep experience in global PR and communications.
Marketing Leadership
Actively involved in building her team, as evidenced by her posts sharing new opportunities and championing marketing professionals.

Media Appearances

Sanne has no verified media appearances

Work History

12-2024
Global Marketing Director at FRITZ HANSEN
12-2022 - 12-2024
Head of Content & Communication at FRITZ HANSEN
2-2021 - 7-2023
Board member at AEKT studio
12-2019 - 12-2022
Head of Global PR & Communications at Carl Hansen & Søn
2-2018 - 12-2019
Global Head of Communications at Georg Jensen

Education

1998 - 2004
MA from Aarhus University
Civilisation francaise from ICP

More Information

Social Presence :

Prographics :

Exp : 22 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Global Marketing Director at FRITZ HANSEN
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Insights For Selling To Sanne

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Build rapport, it will come handy to handle hard questions later
  • Share testimonials from known people and give multiple examples of product value

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t brush off any concerns, take all questions seriously
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanne is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sanne

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sanne move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Sanne take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sanne

Personality Compatibility


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