Simon Yeoman

Go-getter
DISC Type : d

Chief Operating Officer at Trinity Homecare Group

United Kingdom

Overview

Simon Yeoman is a commercially-astute CEO and board member with over 25 years of experience leading B2B and B2C technology organizations. He specializes in business growth, transformation, and turnarounds for private equity-backed companies. He holds a Certificate and Diploma in Company Direction from the Institute of Directors (IoD).

Based on his professional background in the UK, he likely follows major English sports. He has shown an interest in fostering modern, collaborative work environments and supports his network by sharing opportunities and celebrating team successes.

After an impressive 16-year tenure at Fasthosts and IONOS, he successfully managed a significant office redesign as his final project.

Personality Overview

Challenger

Vision Oriented

Self-Confident

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They respond well to confident salespeople.

Topics They Care About

Business Turnaround
His career highlights extensive, demonstrable experience in turnaround, restructuring, and leading organizations through significant change and high-growth phases.
AI in Communication
Serves as a Board Advisor for Ask Olivia, an AI-powered communication coach, and actively promotes the platform's work on his professional feed.
Private Equity Growth
His recent role as COO at a private equity-backed homecare group focused on executing a growth strategy, a recurring theme in his career.

Media Appearances

Simon has no verified media appearances

Work History

1-2026
Chief Operating Officer at Trinity Homecare Group
9-2025
Board Advisor at Ask Olivia
9-2018 - 3-2025
Chief Executive Officer at Fasthosts Internet Ltd
1-2013 - 9-2018
Managing Director at Fasthosts Internet Ltd
1-2013 - 7-2019
Managing Director at IONOS

Education

2016 - 2018
Certificate in Company Direction follwed by Diploma in Company Direction from Institute of Directors (IoD)
1996 - 1999
BSc from University of Plymouth

More Information

Social Presence :

Prographics :

Exp : 25 Location : United Kingdom Job Level : Leadership Designation : Chief Operating Officer at Trinity Homecare Group
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Insights For Selling To Simon

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Make sure that you you respond to any queries from them quickly
  • Ask them questions confidently while doing discovery, don’t be apologetic

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Simon is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Simon

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Simon move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Simon take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Simon

Personality Compatibility


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