Santiago Borda

Judge
DISC Type : Dc

Senior Campaign Manager at Smadex

Barcelona, Catalonia, Spain

Overview

Santiago is a Senior Campaign Manager at Smadex, demonstrating a clear career progression within the company from a Programmatic Specialist. He holds a Bachelors degree in Business with a marketing specialization from Universidad del Pacífico and a professional certificate in Digital Marketing from Northwesterns esteemed Kellogg School of Management, underscoring his expertise in the field.

Based on his shared posts, Santiago appears to be a reflective individual interested in the mindset behind high performance. He often contemplates themes of talent, effort, and maintaining ones style, drawing parallels to sports and personal discipline. This suggests a passion for the psychology of success and continuous improvement.

He has methodically advanced his career within one company, Smadex, moving from a specialist to a senior management role.

Personality Overview

Objective Thinker

Demanding

Fast But Wary

They are very proud of what they do.  They respond well to strong and respectful communication. They are not focused on building rapport and relationships.

Topics They Care About

Digital Campaign Management
His entire career at Smadex has been focused on campaign management, progressing from Specialist to Senior Campaign Manager.
Programmatic Advertising
Began his journey at Smadex as a Programmatic Data & Campaign Specialist, indicating a foundational expertise in this area.
Marketing Analytics
Previous roles in retention and activation analysis, along with a Google Analytics certification, highlight his data-driven marketing skills.

Media Appearances

Santiago has no verified media appearances

Work History

1-2025
Senior Campaign Manager at Smadex
8-2024 - 12-2024
Campaign Manager at Smadex
7-2023 - 7-2024
Programmatic Data & Campaign Specialist at Smadex
8-2022 - 7-2023
Analista de Retención y Activación Marketing at Niubiz
2-2022 - 4-2022
Marketing Analyst at Softys

Education

5-2022 - 11-2022
Professional certificate in Digital marketing from Northwestern University - Kellogg School of Management
2017 - 2022
Bachiller en Administración con Especialización en Marketing from Universidad del Pacífico (PE)

More Information

Social Presence :

Prographics :

Exp : 4 Location : Barcelona, Catalonia, Spain Job Level : Middle Designation : Senior Campaign Manager at Smadex
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Get to the point quickly instead of spending time doing small talk
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Santiago

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They can take decisions very fast if you manage to convince them.
  • Can Santiago take some risk or not?

  • The risks don’t matter much to them.

You And Santiago

Personality Compatibility


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