Santiago Borda in

Santiago Borda

Judge · DISC type Dc
Senior Campaign Manager at Smadex
📍 Barcelona, Catalonia, Spain

Santiago is a Senior Campaign Manager at Smadex, demonstrating a clear career progression within the company from a Programmatic Specialist. He holds a Bachelors degree in Business with a marketing specialization from Universidad del Pacífico and a professional certificate in Digital Marketing from Northwesterns esteemed Kellogg School of Management, underscoring his expertise in the field.

Based on his shared posts, Santiago appears to be a reflective individual interested in the mindset behind high performance. He often contemplates themes of talent, effort, and maintaining ones style, drawing parallels to sports and personal discipline. This suggests a passion for the psychology of success and continuous improvement.

He has methodically advanced his career within one company, Smadex, moving from a specialist to a senior management role.

Read the full overview →
Experience
4 Years
Current Role
Senior Campaign Manager
Job Level
Middle
Location
Barcelona, Catalonia, Spain
Personality Overview

How Santiago shows up

Objective Thinker
Demanding
Fast But Wary

They are very proud of what they do. They respond well to strong and respectful communication. They are not focused on building rapport and relationships.

Priorities

Topics Santiago cares about

Digital Campaign Management
His entire career at Smadex has been focused on campaign management, progressing from Specialist to Senior Campaign Manager.
Programmatic Advertising
Began his journey at Smadex as a Programmatic Data & Campaign Specialist, indicating a foundational expertise in this area.
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Career

Work history

1-2025
Senior Campaign Manager
Smadex
8-2024 - 12-2024
Campaign Manager
Smadex
7-2023 - 7-2024
Programmatic Data & Campaign Specialist
Smadex
8-2022 - 7-2023
Analista de Retención y Activación Marketing
Niubiz
2-2022 - 4-2022
Marketing Analyst
Softys
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
5-2022 - 11-2022
Professional certificate in Digital marketing
Northwestern University - Kellogg School of Management
2017 - 2022
Bachiller en Administración con Especialización en Marketing
Universidad del Pacífico (PE)
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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