Santiago Espino

Critic
DISC Type : C

Regional Head of Ecommerce at ASSIST CARD

Argentina

Overview

Santiago has no verified overview

Personality Overview

Information Seeker

ROI Driven

Negotiator

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Santiago has no verified topics they care about

Media Appearances

Santiago has no verified media appearances

Work History

6-2024
Regional Head of Ecommerce at ASSIST CARD
4-2023 - 5-2024
CRO Leader at ASSIST CARD
10-2022 - 3-2023
Sr Digital Product Analyst at ASSIST CARD
1-2020 - 10-2022
Analista de Marketing eCommerce at Carrefour Argentina
2-2019 - 1-2020
Analista de eCommerce - Contenido y Catalogación at Carrefour Argentina

Education

2011 - 2017
Diseñador Grafico from University of Buenos Aires
2000 - 2010
Bachiller en Humanidades y Ciencias Sociales from Colegio Nuestra Señora de Lourdes

More Information

Social Presence :

Prographics :

Exp : 11 Location : Argentina Job Level : Mid-senior Designation : Regional Head of Ecommerce at ASSIST CARD
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Santiago

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Santiago take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Santiago

Personality Compatibility


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