Santiago Pinilla

Critic
DISC Type : C

Digital Lead Andean Cluster at AstraZeneca

Bogota, D.C., Capital District, Colombia

Overview

Santiago has no verified overview

Personality Overview

Information Seeker

Negotiator

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They don’t appreciate bells and whistles unless backed by data. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Santiago has no verified topics they care about

Media Appearances

Santiago has no verified media appearances

Work History

1-2022
Digital Lead Andean Cluster at AstraZeneca
10-2016
Co-Founder at PS Media
10-2020 - 1-2022
Digital Strategist at BRM S.A.
3-2019 - 10-2020
KEY ACCOUNT MANAGER at Sancho BBDO
1-2018 - 3-2019
Ejecutivo de cuentas digitales at Wunderman Thompson

Education

2012 - 2013
Digital media design from British Columbia Institute of Technology
2011 - 2011
Diplomado en Publicididad Digital from Universidad Jorge Tadeo Lozano

More Information

Social Presence :

Prographics :

Exp : 9 Location : Bogota, D.C., Capital District, Colombia Job Level : Middle Designation : Digital Lead Andean Cluster at AstraZeneca
URL has been copied!

Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready to answer many clarity-seeking questions and requests for information
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Santiago

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Santiago take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Santiago

Personality Compatibility


Other AstraZeneca Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.