Santiago R. Carmona

Pioneer
DISC Type : DSI

Director of Sales & Marketing at Sunrise Senior Living

New York City Metropolitan Area, United States

Overview

Santiago has no verified overview

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Santiago has no verified topics they care about

Media Appearances

Santiago has no verified media appearances

Work History

9-2024
Director of Sales & Marketing at Sunrise Senior Living
3-2023 - 2-2024
Area General Manager at Hotel Hendricks
2-2019 - 1-2023
Director of Sales at Hilton Pearl River
2-2017 - 1-2019
Director of Sales, Hilton New York Grand Central (Sold to Westgate Resorts) at Procaccianti Companies
9-2014 - 12-2016
Director, Global Accounts (Sold to AccorHotels Group) at Fairmont Hotels & Resorts

Education

Helping Clients Succeed from FranklinCovey
Hotel and Restaurant Management from City Tech, CUNY

More Information

Social Presence :

Prographics :

Exp : 10 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director of Sales & Marketing at Sunrise Senior Living
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Santiago

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They are generally fast movers and can take quick decisions
  • Can Santiago take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Santiago

Personality Compatibility


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