Santiago Sapiña

Inquirer
DISC Type : dc

President & CEO Krispy Kreme Mexico at Krispy Kreme

Huixquilucan de Degollado, México, Mexico

Overview

Santiago has no verified overview

Personality Overview

Demanding

Judgemental

Upfront

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They can be nudged to make faster decisions by offering what they value. They care equally about the product and its potential impact.

Topics They Care About

Santiago has no verified topics they care about

Media Appearances

Santiago has no verified media appearances

Work History

3-2023
President & CEO Krispy Kreme Mexico at Krispy Kreme
4-2019 - 2-2023
Council Member at GLG
10-2021 - 12-2022
Director de Operaciones at Multiropa KS
10-2018 - 12-2022
Director y socio at Epikus S de RL de CV
10-2016 - 7-2018
Director de Planeación Comercial y Mercadeo de Bodega Aurrera at Walmart

Education

2006 - 2006
Building Brand Value from Northwestern University - Kellogg School of Management
1980 - 1985
Ingeniero Industrial from Universidad Iberoamericana, Ciudad de México

More Information

Social Presence :

Prographics :

Exp : N/A Location : Huixquilucan de Degollado, México, Mexico Job Level : N/A Designation : President & CEO Krispy Kreme Mexico at Krispy Kreme
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Stress on the business value that your product offers

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Santiago

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Santiago take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Santiago

Personality Compatibility


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