Santosh Kumar Singh

Examiner
DISC Type : cs

Director and Head of Sales at Future Communications Company UK Pvt Ltd

United Kingdom

Overview

Santosh Kumar Singh is a results-driven Business Development Leader with over 15 years of experience in IT Distribution, SaaS, and Cybersecurity. He specializes in driving revenue by building robust partner ecosystems and managing key accounts. He holds a Bachelor of Business Administration from the University of Madras and multiple Microsoft certifications.

He is keenly interested in exploring the latest innovations and strategies to safeguard the digital world, frequently participating in major industry events like the National Cyber Security Show.

Unique fact: Santosh holds dual Microsoft Certified Technology Specialist (MCTS) certifications for designing and providing volume licensing solutions to both large and small organizations.

Personality Overview

Overcautious

Process Oriented

Tough To Convince

The only way to convince them is by showing them examples and ample proof.  Being observant comes to them naturally. They tend to have clarity about their needs and constraints, and are unlikely to over-promise.

Topics They Care About

Cybersecurity Strategy
He frequently posts about cybersecurity events and innovations and plans to attend the National Cyber Security Show 2026 to explore game-changing strategies.
Channel Growth
His career focus is on building partner ecosystems, specializing in channel growth, partner recruitment, and enablement to drive revenue.
Go-to-Market Plans
Identifies himself as a go-to-market specialist, with expertise in developing plans that accelerate solution adoption through channel partners.

Media Appearances

Santosh has no verified media appearances

Work History

1-2026
Director and Head of Sales at Future Communications Company UK Pvt Ltd
10-2021 - 12-2025
Country Manager - Europe at EC-Council
1-2021 - 9-2021
Sales Specialist - Microsoft Project & Portfolio Management Solutions (PPM) at Microsoft
10-2018 - 12-2020
Head of Sales & Global Relationship Manager at SurgeTech
7-2017 - 9-2018
Cloud Channel Manager (CCM) at Microsoft

Education

Bachelor of Business Administration - BBA from University of Madras
Advance Diploma in Computer Hardware & Networking from Jetking Noida Learning Center

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Mid-senior Designation : Director and Head of Sales at Future Communications Company UK Pvt Ltd
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Insights For Selling To Santosh Kumar

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • First of all, focus on building their confidence by sharing examples, case studies etc.

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santosh Kumar is

  • Low-risk, adoption by others are very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Santosh Kumar

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Santosh Kumar move?

  • They do not like to rush and therefore can be quite slow in their decision-making.
  • Can Santosh Kumar take some risk or not?

  • They have little risk-appetite and prefer to take measured decisions.

You And Santosh Kumar

Personality Compatibility


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