Santosh Prakasham

Go-getter
DISC Type : d

Associate Director - Sales Operations at Cognizant

Bengaluru, Karnataka, India

Overview

Santosh Prakasham is an experienced sales operations leader at Cognizant, specializing in sales strategy, revenue forecasting, and CRM implementation with a career spanning over 22 years. Described by colleagues as committed, he has a background with major tech companies like HP, Oracle, and Capgemini.

He holds a Six Sigma Green Belt from the Indian Statistical Institute, underscoring his expertise in process improvement and operational excellence.

Personality Overview

Self-Confident

Challenger

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Sales Operations
His entire career is focused on sales operations, and he recently completed a specialized course to sharpen his skills in this domain.
CRM & Salesforce
He manages CRM tool implementation as a key responsibility and recently completed Salesforce Essential Training to stay current.
Leading Digital Transformation
Demonstrates a focus on modernizing business processes by recently completing a course on "Effectively Leading Digital Transformation".

Media Appearances

Santosh has no verified media appearances

Work History

3-2025
Associate Director - Sales Operations at Cognizant
2-2022 - 1-2025
Sales Operations Manager at HP
8-2019 - 2-2022
Program Manager, Chief Marketing Office at Mphasis
6-2017 - 8-2019
Sr. Financial Analyst at Oracle
3-2015 - 5-2017
Sr. Consultant at Capgemini

Education

6-2019 - 4-2021
Master of Arts - MA from Indira Gandhi National Open University
2003 - 2005
M.Com from Karnataka State Open University

More Information

Social Presence :

Prographics :

Exp : 10 Location : Bengaluru, Karnataka, India Job Level : Mid-senior Designation : Associate Director - Sales Operations at Cognizant
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Insights For Selling To Santosh

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Do not give up if they are not convinced, try again with a different approach
  • Avoid repeating yourself or making generalizations
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santosh is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Santosh

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Santosh move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Santosh take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Santosh

Personality Compatibility


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