Sanyukta Sinha

Inquirer
DISC Type : dc

Director - Business Planning, Strategy and Operations at Microsoft

Gurugram, Haryana, India

Overview

Sanyukta Sinha is the Director of Business Planning, Strategy, and Operations at Microsoft India, with over 20 years of experience at companies like Intel and IBM. An alumna of the Indian School of Business, colleagues describe her as a diligent and sincere go-getter with strong business acumen, skilled in converting narratives into actionable vision.

Outside of her corporate role, Sanyukta is a passionate advocate for diversity, contributing to articles on personal branding for women in tech. She frequently engages with the next generation of leaders as a guest speaker at universities like IIT Indore and Delhi Technological University. She also takes great pride in her familys academic achievements.

She participated in a pre-cursor planning event for the G20 Summit, contributing to discussions on technology and economic policy.

Personality Overview

Demanding

ROI Conscious

Hard To Convince

They focus on objectivity in a pitch and pay little attention to bells and whistles.  They respond well to confident salespeople. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Generative AI Transformation
She is an evangelist for AI tools like Microsoft Copilot and was a guest speaker at IIT Indore on the future of technology and transformation with Generative AI.
Go-to-Market Strategy
A core part of her professional experience, focused on product marketing, partner management, and driving business growth for new technologies.
Women in Tech
She actively advocates for diversity and inclusion, contributing to publications on the importance of personal branding and mentorship for women in the technology industry.

Media Appearances

Sanyukta has no verified media appearances

Work History

6-2023
Director - Business Planning, Strategy and Operations at Microsoft
9-2022 - 5-2023
Director - Area Transformation at Microsoft
7-2020 - 8-2022
Director Product Marketing | Teams | Modern Workplace | Consumption | Customer Success at Microsoft
7-2005 - 11-2008
Channel Account Manager at Intel india
4-2003 - 3-2004
Enterprise Account Manager at Silicon Graphics

Education

Executive MBA from Indian School of Business
Bachelor of Engineering - BE from University of Mumbai

More Information

Social Presence :

Prographics :

Exp : 11 Location : Gurugram, Haryana, India Job Level : Mid-senior Designation : Director - Business Planning, Strategy and Operations at Microsoft
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Insights For Selling To Sanyukta

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Make sure that you you respond to any queries from them quickly
  • Be crisp while making the pitch

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanyukta is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Sanyukta

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Sanyukta move?

  • Their decision making speed is somewhere in the middle.
  • Can Sanyukta take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Sanyukta

Personality Compatibility


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