Sara Ajemian is a brand and communications leader with nearly 20 years of experience in B2B SaaS marketing. As VP at SOCi, she leads a nine-person team, focusing on brand evolution and market positioning using AI. Colleagues describe her as a bold, creative, and highly competent leader.
Sara is passionate about technology that solves real problems and brings brands closer to people. She has a keen interest in uncovering the truth behind hype, describing herself as a "myth buster" who enjoys playing "fact vs. fiction, " especially when it comes to new technologies like AI.
Unique fact: Sara was recognized as the 2024 Marketing Leader of the Year for her work at SOCi.
Read the full overview →They do not mind taking risks and can make hard decisions, if necessary. They will bat for you if they come to believe in you. They are charming and have the ability to align others behind their decisions.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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