Sara Braund

Energizer
DISC Type : I

VP Digital Technology at South32

Greater Perth Area, Australia

Overview

Sara Braund is a technology executive with extensive experience in the oil and energy industry. As VP of Digital Technology at South32, she leads technology services and applications globally. Her career includes serving as the first female CIO at Woodside Energy, and she holds a Bachelor of Science from the University of Aberdeen.

Originally from northern Scotland, Sara moved to Perth in the early 2000s. She is a passionate advocate for diversity, serving as the lead sponsor for South32s "Introducing Girls to STEM" initiative and serving on Murdoch Universitys IT Advisory Panel to mentor upcoming talent.

She overcame a significant fear of flying and public speaking to present at a conference in Australia, which led to her relocating and building her career there.

Personality Overview

Imaginative

Big Picture Person

Enthusiastic

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They are friendly, approachable and love to make new connections. They are always positive and upbeat, so take their promises with a pinch of salt.

Topics They Care About

Digital Transformation
As VP of Digital Technology, she is responsible for standardizing and streamlining IT operations for South32's global sites.
Women in STEM
She is the lead sponsor for South32's initiative to introduce girls to STEM and was named an "Outstanding Woman in Resources. "
IT Governance
Her experience as a CIO and VP includes a strong focus on IT strategy, IT outsourcing, and organizational design within the energy sector.

Media Appearances

Sara has no verified media appearances

Work History

7-2020
VP Digital Technology at South32
11-2018 - 7-2020
VP Digital Operations at South32
10-2016 - 11-2018
VP WHQ Technology at Woodside Energy
7-2013 - 10-2016
VP CIO at Woodside Energy
7-2011 - 7-2013
IT / IM Manager Browse Project at Woodside Energy

Education

2011 - 2011
Advanced Diploma of Management from Australian Institute of Management
1985 - 1989
Bachelor of Science (Hons) from University of Aberdeen

More Information

Social Presence :

Prographics :

Exp : 36 Location : Greater Perth Area, Australia Job Level : Senior Designation : VP Digital Technology at South32
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid overloading them with too much detail
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Sara

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Sara take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Sara

Personality Compatibility


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