Sara Brearley

Trailblazer
DISC Type : ID

Sales Director at UK Egg Centre

Denford, England, United Kingdom

Overview

Sara is a Sales Director at the UK Egg Centre, specializing in driving profitable growth across the food manufacturing, bakery, and foodservice sectors. Described by colleagues as innovative, forward-thinking, and knowledgeable, her extensive career includes roles as Managing Director and consultant, linking the entire supply chain.

Beyond her commercial roles, Sara is a passionate coach, speaker, and author dedicated to improving communication skills through her "Time for Direct Talk" initiative. She holds diplomas in Personal Coaching and Stress Management, reflecting a deep interest in professional and personal development.

To further hone her expertise, Sara recently participated in advanced negotiation training led by a former Hostage and Counter-Terrorism Negotiator.

Personality Overview

Charismatic

Assertive

Informal

They are charming and have the ability to align others behind their decisions.  They will fight for you if they come to believe in you. They do not mind taking risks and can make hard decisions, if necessary.

Topics They Care About

Food Supply Chain
Focuses on linking the entire food supply chain from producer to retailer, with deep experience in the egg sector and global trade dynamics.
Commercial Growth
Her career is centered on driving commercial performance and profitable growth for businesses in the food industry, from sales strategy to execution.
Effective Communication
As an author and coach, she is passionate about helping people improve their communication skills and confidence through her book and coaching practice.

Media Appearances

Sara has no verified media appearances

Work History

3-2022
Sales Director at UK Egg Centre
1-2022
Author, Speaker, Coach at Time for Direct Talk
8-2021 - 2-2022
Commercial Executive at Stonegate Farmers Ltd
1-2017 - 8-2021
Framptons Ltd at Framptons Limited
5-2013 - 10-2015
Divisional Managing Director Noble Egg Innovations / Managing Director Didier's Patisserie at Noble Foods Ltd

Education

1983 - 1988
Education details unavailable from Wardle High School

More Information

Social Presence :

Prographics :

Exp : 27 Location : Denford, England, United Kingdom Job Level : Mid-senior Designation : Sales Director at UK Egg Centre
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation

DONT's

  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Sara

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Sara take some risk or not?

  • They can take risks if necessary.

You And Sara

Personality Compatibility


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