Sara Harvey

Enthusiast
DISC Type : i

Consumer Investor at VMG Partners

San Francisco, California, United States

Overview

Sara Harvey is a Consumer Investor at VMG Partners, focusing on high-growth consumer brands. A graduate of Harvard Business School and Dartmouth College, her background includes strategic finance and growth equity with a clear focus on the consumer sector, particularly in food and beverage.

During her MBA, Sara served as the Co-President of the Health & Wellness Club, demonstrating her personal passion for the space. She organized panels with founders of prominent "better-for-you" brands, merging her professional interests with her activities outside of work.

She has direct experience working on a consolidation strategy focused on the shift towards a plant-based food system.

Personality Overview

Non-Confrontational

Amiable & Agreeable

Optimistic

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Health & Wellness
Demonstrated a strong interest by serving as the Co-President of the Health & Wellness Club at Harvard Business School.
CPG Investing
Her current role as a Consumer Investor at VMG Partners involves identifying and supporting emerging consumer packaged goods brands.
Plant-Based Foods
Worked on a buy-and-build strategy focused on the plant-based food ecosystem during an investment internship at Ahimsa Companies.

Media Appearances

Consumer Approach - VMG Partners. Featured in VMG Partners

See Now

Work History

9-2025
Consumer Investor at VMG Partners
6-2025 - 8-2025
Strategy & Finance Intern at OneSkin
9-2024 - 12-2024
Investment Intern at Ahimsa Companies
6-2024 - 8-2024
MBA Investment Intern at Verlinvest
3-2022 - 7-2023
Senior Manager, Strategic Finance & Growth at Hilma

Education

8-2023 - 5-2025
Master of Business Administration - MBA from Harvard Business School
Bachelor’s Degree from Dartmouth College

More Information

Social Presence :

Prographics :

Exp : 5 Location : San Francisco, California, United States Job Level : N/A Designation : Consumer Investor at VMG Partners
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Speak from experience about success that the product has seen with other customers
  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee

DONT's

  • Don’t be too formal with them, they trust informality more
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sara

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Sara take some risk or not?

  • They can take some low-probability risks if needed.

You And Sara

Personality Compatibility


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