Sarah A Bennett

Enigma
DISC Type : IDc

Chief Marketing Officer at Graduate Management Admission Council™ (GMAC™)

Bethesda, Maryland, United States

Overview

Sarah has no verified overview

Personality Overview

Challenger

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

6-2023
Chief Marketing Officer at Graduate Management Admission Council™ (GMAC™)
4-2022 - 6-2023
Senior Vice President Marketing, Individual/Consumer at WorldStrides
11-2018 - 3-2022
Vice President, Head of Marketing at Legal & General America
4-2018 - 11-2018
Strategic Marketing Consultant at Marriott International
1-2013 - 12-2017
Senior Director, Digital Marketing and Customer Experience at Capital One

Education

Master of Business Administration - MBA from NYU Stern School of Business
Bachelor of Arts - BA from University of Michigan

More Information

Social Presence :

Prographics :

Exp : 12 Location : Bethesda, Maryland, United States Job Level : Leadership Designation : Chief Marketing Officer at Graduate Management Admission Council™ (GMAC™)
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Insights For Selling To Sarah A

During A Call Or A Meeting

DO's

  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah A is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sarah A

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sarah A move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sarah A take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sarah A

Personality Compatibility


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