Sarah Anderson

Evaluator
DISC Type : Dsc

Global Head of Category Analytics at Mars

London, England, United Kingdom

Overview

Sarah Watkinson is the Global Head of Category Analytics at Mars, specializing in creating value through scalable analytics solutions. Educated at the University of Warwick with a degree in MORSE, she has a strong background in data science, analytics, and team leadership, holding a certification in Mental Health First Aid.

She demonstrates a strong commitment to purpose-driven work, applying her analytical skills to environmental causes like a project to preserve coral reefs. Her Gold Duke of Edinburgh Award also points to an interest in community service, skill development, and outdoor activities, reflecting a well-rounded and impactful approach.

She contributed to a data model capable of identifying healthy coral reefs to help combat their decline.

Personality Overview

Hard To Convince

Fast But Analytical

Quality Focused

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service

Topics They Care About

AI in Retail
Recently participated in a panel discussion focusing on practical and successful applications of AI within the grocery and retail sector.
Scalable Analytics
Her professional focus is on driving business value through the creation and implementation of scalable analytics solutions for Mars Snacking.
Data-driven Conservation
Showcased a deep personal interest by highlighting a project that used data and analytics to classify the health of coral reefs.

Media Appearances

Sarah has no verified media appearances

Work History

11-2024
Global Head of Category Analytics at Mars
1-2022 - 12-2024
Lead Data Scientist at Mars
3-2020 - 12-2021
Senior Data Scientist at Mars
10-2019 - 3-2020
Senior Data Scientist at Starcount
6-2017 - 9-2019
Data Scientist at Starcount

Education

2012 - 2015
MORSE from University of Warwick
2005 - 2012
Education details unavailable from Spalding High School

More Information

Social Presence :

Prographics :

Exp : 10 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Global Head of Category Analytics at Mars
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Showcase how you can impact results but also make sure that you share detailed information too
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid self-deprecating references or general informality, it could decrease their trust in you
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Sarah

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Sarah take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Sarah

Personality Compatibility


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