Sarah Ashton

Critic
DISC Type : C

Director, Professional Services EMEA at Tricentis

London, England, United Kingdom

Overview

Sarah has no verified overview

Personality Overview

Objective Thinker

Information Seeker

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They like to do things independently and don’t look for support from others. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

5-2024
Director, Professional Services EMEA at Tricentis
5-2022 - 9-2024
Senior Manager Professional Services, EMEA North at Tricentis
3-2018 - 5-2022
Sr Project Manager & Deputy PMO Manager UKI & NOR (contract/permanent) at AppDynamics
4-2017 - 3-2018
EMEA Programme Manager (contract) at Sony Pictures Entertainment
8-2016 - 4-2017
IT Programme Manager (contract) at Grosvenor Group

Education

Bachelor of Economics from Macquarie University

More Information

Social Presence :

Prographics :

Exp : 11 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director, Professional Services EMEA at Tricentis
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Be formal and objective, they will appreciate it more

DONT's

  • Don't give superficial answers, they are easily rattled by them
  • Do not use very emotional or colorful language
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sarah

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sarah take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sarah

Personality Compatibility


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