Sarah Blair

Enigma
DISC Type : cid

Chief Transformation Officer at Thorntons Law LLP

Dundee, Scotland, United Kingdom

Overview

As Chief Transformation Officer at Thorntons Law LLP, Sarah drives change by focusing on human-centered design for services, people, and processes, not just technology. Her expertise is further demonstrated by her position as Vice Chair for the Law Scot Tech Advisory Board. She holds an MA from the University of Dundee.

Sarah is passionate about supporting causes close to her heart. She recently participated in a fundraising challenge by completing 14 dips in February for Cancer Research, an organization she supports due to its impact on her close family and friends.

She is passionate about ensuring the human element is as central to business transformation as the technology itself.

Personality Overview

Persuasive & Assertive

Friendly Yet Blunt

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Human-Centred Design
Her professional focus is on the human-centered design of services, people, and processes alongside technology implementation.
AI in Law
She actively follows and shares developments in legal AI, such as Anthropic's Claude, and discusses its potential impact on the legal sector.
Legal Technology
As Vice Chair of the Law Scot Tech Advisory Board, she is deeply involved in shaping the future of technology within the Scottish legal community.

Media Appearances

Sarah Blair, Director of Technology and Transformation at Thorntons Law LLP. Featured in Fantastic Lawyers

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Work History

9-2025
Chief Transformation Officer at Thorntons Law LLP
9-2022 - 9-2025
Director of Technology and Transformation at Thorntons Law LLP
1-2019
Vice Chair - Law Scot Tech Advisory Board at The Law Society of Scotland
12-1998 - 9-2022
Director of IT at Thorntons Law LLP

Education

1993 - 1997
Ma (Hons) from University of Dundee
2019 - 2019
PDA - Service Design from Service Design Academy

More Information

Social Presence :

Prographics :

Exp : 27 Location : Dundee, Scotland, United Kingdom Job Level : Leadership Designation : Chief Transformation Officer at Thorntons Law LLP
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sarah

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Sarah take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Sarah

Personality Compatibility


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