Sarah Bonin

Critic
DISC Type : C

Principal Account Executive, Corporate Sales & Enterprise at LastPass

London, England, United Kingdom

Overview

A results-driven sales professional with over five years of B2B tech experience, specializing in cybersecurity. Bilingual in French and English, she has a proven record of driving revenue growth across North America and EMEA. She holds a Bachelor of Business Administration from Capilano University and sales certifications in "Driving to Close" and "Filling the Funnel".

Fueled by a global growth mindset, she has extensive international experience, having worked in Canada, Ireland, and managed French territories. Her background includes a study abroad scholarship in Vienna, Austria, which was awarded based on both academic performance and community involvement, highlighting an early interest in cross-cultural engagement.

While at BOBST, she overachieved her annual sales quota by an impressive 147%.

Personality Overview

Information Seeker

Negotiator

Critic

They like to do things independently and don’t look for support from others.  It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features.

Topics They Care About

Cybersecurity & IAM
Her recent career at LastPass is focused on Identity and Access Management. She actively participates in major industry events like "Ready For IT" and "Les Assises" in Monaco.
International Sales
She has successfully managed sales operations and led teams across both North American and EMEA markets, demonstrating expertise in cross-cultural business development.
French Business Culture
As a bilingual professional, she frequently engages the French market, develops client relationships, and creates content specifically for her French-speaking audience.

Media Appearances

Sarah has no verified media appearances

Work History

1-2024 - 10-2025
Principal Account Executive, Corporate Sales & Enterprise at LastPass
1-2023 - 10-2025
Team Lead, Corporate Sales EMEA at LastPass
1-2023 - 1-2024
Senior Account Executive, Mid Market at LastPass
9-2021 - 1-2022
Account Executive, New Business - EMEA at LogMeIn
11-2019 - 8-2021
Account Executive - North America at BOBST

Education

Bachelor of Business Administration - BBA from Capilano University
Bachelor's degree from FHWien der WKW

More Information

Social Presence :

Prographics :

Exp : 8 Location : London, England, United Kingdom Job Level : N/A Designation : Principal Account Executive, Corporate Sales & Enterprise at LastPass
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Don’t forget to mention how you compare to competition on both features and pricing
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sarah

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sarah take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sarah

Personality Compatibility


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