Santiago Bernal

Critic
DISC Type : C

Head of Engineering at Cashea

Spain

Overview

Santiago Bernal is an accomplished technology leader with over a decade of experience in Fintech and Digital Banking across Latin America. As Head of Engineering at Cashea, he leverages his background in directing large teams of 90+ engineers and holds a Masters degree in Artificial Intelligence.

Outside of his formal roles, Santiago is deeply engaged with the technology community. He actively attends major industry events like Google Cloud Next and MWC, drawing inspiration from tech visionaries and leaders. This reflects a genuine passion for continuous learning and networking within the global tech scene.

After building his career across LATAM, Santiago has returned to his home country, Venezuela, to apply his extensive fintech experience to a product used by millions of locals.

Personality Overview

Critic

ROI Driven

Objective Thinker

They are quite likely to negotiate on pricing or other key terms.  They prefer to analyze logically and value objective facts over emotions. They like to take decisions independently and do not seek others' support often.

Topics They Care About

Fintech in LATAM
Has over 10 years of experience building and leading technology for fintech companies in Latin America, recently returning to his home country of Venezuela to continue this work.
Engineering Leadership
Experienced in directing large engineering teams (90+), establishing career paths, and defining technical strategy in high-growth environments like Ualá and Cashea.
Practical AI Application
Holds a Master's in AI and believes in empowering every team member with AI tools rather than siloing the function into a separate "AI Engineer" role.

Media Appearances

Santiago has no verified media appearances

Work History

11-2025
Head of Engineering at Cashea
6-2023 - 11-2025
Head of Technology at n1co
9-2021 - 6-2023
Director of Engineering at Ualá
5-2021 - 9-2021
Engineering Manager at Ualá
12-2020 - 9-2021
Staff Backend Engineer at Ualá

Education

2017 - 2019
Master's degree from Universitat Politècnica de Catalunya
2011 - 2016
Bachelor's degree from UCAB - Universidad Católica Andrés Bello

More Information

Social Presence :

Prographics :

Exp : 10 Location : Spain Job Level : Mid-senior Designation : Head of Engineering at Cashea
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • Be ready for penetrating questions and critical examination of your pitch
  • Tell them what ROI they can expect

DONT's

  • Do not use very emotional or colorful language
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Santiago

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Santiago take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Santiago

Personality Compatibility


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