Sarah Briggs

Energizer
DISC Type : I

International Head of Strategic Marketing at Phillips

London Area, United Kingdom

Overview

Sarah is the International Head of Strategic Marketing at Phillips, building on an extensive career leading marketing at top global art businesses like Christies, Hauser & Wirth, and Tate. She is a commercially-driven expert in marketing strategy, digital media, and audience engagement. People who have worked with her describe her as highly strategic, creative, and goal-focused.

Sarah is deeply committed to the arts community, serving as a Trustee for the Turner Contemporary gallery and as a mentor for Art Market Mentors. Her passion lies in effective team development and she has previously served on the board of the Arts Marketing Association, showcasing a dedication to fostering industry talent.

She actively contributes to the arts sector beyond her executive role through board service and mentorship.

Personality Overview

Relationship Oriented

Enthusiastic

Believer

They excel at seeing the bigger picture, and the long-term impact of their decisions.  They are people oriented, friendly and like creating new connections. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Art Marketing Strategy
Her entire career is focused on leading marketing strategy and enhancing the international profile of major art institutions like Phillips, Christie's, and Hauser & Wirth.
Audience Engagement
This is a core part of her professional expertise, focusing on developing and managing strategies to increase and connect with audiences in the global art market.
Arts Mentorship
She is a mentor for Art Market Mentors, demonstrating a clear passion for supporting and developing talent within the commercial art world.

Media Appearances

Sarah has no verified media appearances

Work History

10-2023
International Head of Strategic Marketing at Phillips
3-2019 - 9-2023
Senior Director, Marketing at Hauser & Wirth
3-2014 - 3-2019
Global Marketing Director (EMERI) at Christie's
1-2011 - 3-2014
Marketing Consultant at Various Companies
1-2011 - 3-2014
Senior Marketing Manager at Tate

Education

Post Graduate Diploma in Marketing from CIM | The Chartered Institute of Marketing
Bachelor of Arts - BA (Hons) from University of Brighton

More Information

Social Presence :

Prographics :

Exp : 14 Location : London Area, United Kingdom Job Level : Mid-senior Designation : International Head of Strategic Marketing at Phillips
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Invite them for a lunch or a drink/coffee
  • Do some small talk, ask them how things are going on their side

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sarah

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sarah take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Sarah

Personality Compatibility


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