Sarah Brown

Questioner
DISC Type : c

Chief Technology Officer at Array

Nanaimo, British Columbia, Canada

Overview

Sarah is the Chief Technology Officer at Array, where she leads web and app development. With a background in internet production from Vancouver Island University, her expertise spans from front-end design and usability to back-end development, UX, and high-level technical strategy.

Sarah is passionate about the evolution of web technologies and enjoys attending major industry events like the Web Summit. She values authentic, human-centric content and dialogue, showing a critical eye for formulaic or AI-generated business posts.

Her unique perspective comes from a career transition from design and front-end to a full CTO role, allowing her to connect all aspects of a digital project.

Personality Overview

Price-Sensitive

Value Seeker

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. They prefer to fully evaluate every situation.

Topics They Care About

Progressive Web Apps
Her team has been heavily focused on PWAs, and she has expressed excitement about their potential for wider adoption and app-like features like push notifications.
Authentic Content
She has voiced a strong opinion against formulaic, AI-written "thought leadership" posts, indicating a preference for genuine and original content.
Full-Stack Development
Her role and experience cover the entire development spectrum, including PHP, React, MySQL, and SASS, with a focus on creating polished, complete digital packages.

Media Appearances

Chief Technology Officer | Sarah Brown | Meet Array. Featured in Meet Array

See Now

Work History

9-2008
Chief Technology Officer at Array
2008 - 2009
Web Developer at Impact Visual Communications
5-2006 - 6-2009
Web & Graphic Designer at Antique Photo Parlour
9-2004 - 9-2007
Web & Graphic Designer at Capture the Moment

Education

2006 - 2009
Internet Production Diploma from Vancouver Island University

More Information

Social Presence :

Prographics :

Exp : 21 Location : Nanaimo, British Columbia, Canada Job Level : Leadership Designation : Chief Technology Officer at Array
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Tell them that you will come back if you don’t have a good answer for a question
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Sarah

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Sarah take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Sarah

Personality Compatibility


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