Sarah Calnan

Pioneer
DISC Type : sdi

Senior Marketing Director, Global Digital Demand Center at Keysight Technologies

United Kingdom

Overview

Sarah has no verified overview

Personality Overview

Dynamic But Sincere

Driven But Considerate

Decisive But Friendly

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

10-2021
Senior Marketing Director, Global Digital Demand Center at Keysight Technologies
7-2017 - 10-2021
Global Integrated Marketing Director at Keysight Technologies
11-2016 - 7-2017
Regional Digital Marketing Program Manager, EMEAI at Keysight Technologies
11-2009 - 8-2016
Marketing Communications Manager, UK & Ireland, Nordic at Agilent Technologies
UK Calibration Business Operations Manager at Agilent Technologies

Education

1993 - 1995
Business Administration and Management from Bracknell & Wokingham College

More Information

Social Presence :

Prographics :

Exp : 30 Location : United Kingdom Job Level : Senior Designation : Senior Marketing Director, Global Digital Demand Center at Keysight Technologies
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Keep your pitch focused on the impact but nurture the relationship too
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Sarah

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are generally fast movers and can take quick decisions
  • Can Sarah take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Sarah

Personality Compatibility


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