Sarah Deatherage

Energizer
DISC Type : I

Managing Partner at XI Communications Group

Denver, Colorado, United States

Overview

Sarah is a Managing Partner at XI Communications Group with 20 years of experience in the telecommunications industry, focusing on cloud computing, unified communications, and managed services. A graduate of Colorado State University, she is described by colleagues as a passionate and professional "true client advocate" dedicated to building long-term customer relationships.

As a Colorado native, Sarah enjoys the outdoors and is an accomplished runner and skier. She has an interest in juvenile diabetes research, having previously shared a post about a medical breakthrough for children with Type 1 Diabetes and follows JDRF International.

She was recognized as the Top Sales Person in both 2005 and 2006 during her time at Raindance Communications.

Personality Overview

Believer

Big Picture Person

Imaginative

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are naturally enthusiastic, so take their promise with a pinch of salt. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

Cloud & Telecom Solutions
Her career focus is on designing and delivering colocation, cloud, voice, and data solutions for clients.
Channel Management
She has a proven track record of building agent and reseller relationships across multiple roles in the telecommunications industry.
Client Advocacy
Recommendations frequently highlight her commitment to putting the customer first and ensuring their needs are met.

Media Appearances

Sarah has no verified media appearances

Work History

Managing Partner at XI Communications Group
7-2010
Business Development Mountain Region - Intelisys at Intelisys
Business Development and Senior Channel Manager at Copper Conferencing
Senior Channel Manager at InterCall (Intercall acquired Raindance)
Channel Partner Manager at Raindance Communications

Education

1994 - 1998
Bachelor's degree from Colorado State University
Certificate of Completion from Delta Force IT - Data Center Industry Colocation

More Information

Social Presence :

Prographics :

Exp : 15 Location : Denver, Colorado, United States Job Level : Middle Designation : Managing Partner at XI Communications Group
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Talk about their team and how your product will help them do things better and easier
  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Speak enthusiastically with energy, maintain a clear and confident tone

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid overloading them with too much detail
  • Don’t push them to make a decision too fast, let them get comfortable first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Sarah

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Sarah take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Sarah

Personality Compatibility


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