Sarah Groves

Commander
DISC Type : D

Director of National Client Engagement at C.A. Fortune

Ponte Vedra Beach, Florida, United States

Overview

Sarah Groves is the Director of National Client Engagement at C. A. Fortune and has been recognized as a "Top Woman in Grocery. " Her expertise lies in the natural and organic food sectors, where she has extensive experience in category management, private label product development, and strategic advising for high-growth clients. She is a Prosci® Certified Change Practitioner.

Outside of her professional life, Sarah is family-oriented and has a fun side, mentioning her familys love for themed costumes. She is also passionate about music and is willing to leverage her professional network to support personal connections, such as helping her husband in his job search.

She believes that clean, natural, and organic foods should be affordable and accessible for everyone.

Personality Overview

Very Quick

Decisive

Impact-Driven

They do not care very much about building rapport or relationships.  They prefer to move quickly, and expect the same from others. They are less concerned about the product and more about its potential impact.

Topics They Care About

Natural & Organic Foods
Her career is centered on managing and developing natural and organic categories for major grocers, guided by a belief that these foods should be accessible to all.
Private Label Strategy
She previously led the strategic development, planning, and execution of private label products for Southeastern Grocers, a major supermarket company.
Clean Label Movement
She follows the industry shift away from artificial colors and flavors, believing in the importance of cleaner ingredients for all consumers.

Media Appearances

Sarah has no verified media appearances

Work History

3-2025
Director of National Client Engagement at C.A. Fortune
12-2022 - 3-2025
Director of Product Development - Own Brands at Southeastern Grocers
12-2020 - 12-2022
Senior Category Manager at Southeastern Grocers
12-2019 - 12-2020
Category Manager II at Southeastern Grocers
11-2019 - 4-2021
Board Member at The Florida Hemp Council

Education

2014 - 2021
Bachelor of Science in Converged Communications from Florida State College at Jacksonville
2010 - 2012
Associate of Arts (A.A.) from Florida State College at Jacksonville

More Information

Social Presence :

Prographics :

Exp : 9 Location : Ponte Vedra Beach, Florida, United States Job Level : Mid-senior Designation : Director of National Client Engagement at C.A. Fortune

Interested in

Sports

Varsity Softball, Varsity Flag Football, Varsity Volleyball, Fitness

Health & Outdoor

Fitness

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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Make sure that you circle back fast on any action items, it wins their trust
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sarah

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If convinced, they can reach decisions quite fast.
  • Can Sarah take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sarah

Personality Compatibility


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