Alice Henly Mitchell in

Alice Henly Mitchell

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Vice President, Global Brand & Digital Innovation at ASICS Corporation
📍 Greater Boston, United States

Alice Henly Mitchell is the Vice President of Global Brand & Digital Innovation at ASICS, guiding brand strategy with a focus on digital transformation and AI. An MBA from The Wharton School, colleagues describe her as a bright, talented, and versatile problem-solver who consistently delivers exceptional results.

NYC-born and Aussie-bred, Alice is a lifelong rower, tennis player, and self-described "bread buff. " She is a proud mother to three children and is passionate about creating experiences that inspire and move people, seamlessly blending her professional purpose with her personal life.

Her company, ASICS, is an acronym for the Latin phrase "Anima Sana in Corpore Sano, " meaning "A Sound Mind in a Sound Body, " a purpose she frequently highlights.

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Experience
12 Years
Current Role
Vice President, Global Brand & Digital Innovation
Job Level
Senior
Location
Greater Boston, United States
Personality Overview

How Alice shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Alice cares about

Incremental AI Adoption
Advocates for a disciplined approach to AI in marketing, focusing on using it to amplify fundamentals and precisely scale what matters, not just chase trends.
Movement & Wellbeing
Passionate about the link between physical movement and mental health, often sharing research on how brief exercise can significantly improve mood.
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Career

Work history

1-2024
Vice President, Global Brand & Digital Innovation
ASICS Corporation
6-2021 - 1-2024
General Manager, Global Category, Product & Digital Marketing
ASICS Corporation
12-2019 - 6-2021
Senior Director, Global Digital Marketing & Loyalty
ASICS Corporation
5-2017 - 12-2019
Director, Omnichannel Product Management & Marketing
ASICS Digital
Product Marketing, Biomaterials/Sustainable Tech
DuPont
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2015 - 2017
Master of Business Administration (M.B.A.)
The Wharton School
Bachelor of Arts
Yale University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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