Alice Henly Mitchell

Doer
DISC Type : ds

Vice President, Global Brand & Digital Innovation at ASICS Corporation

Greater Boston, United States

Overview

Alice Henly Mitchell is the Vice President of Global Brand & Digital Innovation at ASICS, guiding brand strategy with a focus on digital transformation and AI. An MBA from The Wharton School, colleagues describe her as a bright, talented, and versatile problem-solver who consistently delivers exceptional results.

NYC-born and Aussie-bred, Alice is a lifelong rower, tennis player, and self-described "bread buff. " She is a proud mother to three children and is passionate about creating experiences that inspire and move people, seamlessly blending her professional purpose with her personal life.

Her company, ASICS, is an acronym for the Latin phrase "Anima Sana in Corpore Sano, " meaning "A Sound Mind in a Sound Body, " a purpose she frequently highlights.

Personality Overview

Long-term Focused

Strategic Planner

Risk-Accepting

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Incremental AI Adoption
Advocates for a disciplined approach to AI in marketing, focusing on using it to amplify fundamentals and precisely scale what matters, not just chase trends.
Movement & Wellbeing
Passionate about the link between physical movement and mental health, often sharing research on how brief exercise can significantly improve mood.
Purpose-Driven Brands
Focuses on growing brands by creating experiences that earn customer loyalty while driving business growth and lasting positive impact.

Media Appearances

Alice has no verified media appearances

Work History

1-2024
Vice President, Global Brand & Digital Innovation at ASICS Corporation
6-2021 - 1-2024
General Manager, Global Category, Product & Digital Marketing at ASICS Corporation
12-2019 - 6-2021
Senior Director, Global Digital Marketing & Loyalty at ASICS Corporation
5-2017 - 12-2019
Director, Omnichannel Product Management & Marketing at ASICS Digital
Product Marketing, Biomaterials/Sustainable Tech at DuPont

Education

2015 - 2017
Master of Business Administration (M.B.A.) from The Wharton School
Bachelor of Arts from Yale University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Greater Boston, United States Job Level : Senior Designation : Vice President, Global Brand & Digital Innovation at ASICS Corporation
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Insights For Selling To Alice

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Use phrases like 'your team deserves', 'best in class' etc.
  • You can spend time on BANT (or other qualification methodology) but keep it to the point

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Alice is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Alice

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Alice move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Alice take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Alice

Personality Compatibility


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