Sarah Hart

Examiner
DISC Type : cs

Director at Four Communications

London, England, United Kingdom

Overview

Sarah Hart is a Healthcare Communications Director at Four Communications with over 20 years of experience supporting UK and global pharmaceutical clients. She specializes in communications strategy, market access, and stakeholder engagement. Sarah holds a BA Hons from Queen Mary University of London.

A founder member of the Healthcare Communications Association, she led the creation of the first-ever Evaluation Toolkit for the industry.

Personality Overview

Status Quo Seeker

Late Adopter

Overcautious

They are always well-planned and adopt a systematic approach.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Healthcare Communications
Her career is dedicated to developing communication strategies and creative campaigns for pharmaceutical clients, with experience in issues and crisis management.
Measuring Impact
As a founder of the Healthcare Communications Association, she led the development of a toolkit to demonstrate results from healthcare communications programs.
NHS Policy
She publicly analyzes the implications and opportunities of strategic NHS plans for the pharmaceutical industry and communications.

Media Appearances

Four Communications Group appoints Sarah Hart as Director of Four Health. Featured in PM Live

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Work History

4-2022
Director at Four Communications
4-2012
Healthcare Communications Consultant at Freelance
7-2011 - 4-2012
Senior Consultant at Munro & Forster Communications
Director at Munro & Forster Communications

Education

1984 - 1988
BA Hons from Queen Mary University of London
Education details unavailable from St Felix School, Southwold, Suffolk 1974-1984

More Information

Social Presence :

Prographics :

Exp : 14 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director at Four Communications
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Sarah

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Sarah take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Sarah

Personality Compatibility


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