Sarah Heaton

Observer
DISC Type : ci

Head of Product at boohoo

Eccles, England, United Kingdom

Overview

Sarah Heaton is the Head of Product at boohoo, where she has built an extensive career. Progressing through various buying roles focusing on footwear, accessories, and apparel, she now leads the product division. Sarah is a graduate of the University of Manchester.

Sarah has impressively grown within a single company, advancing from a junior buying position to her current role as Head of Product.

Personality Overview

Curious

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They are likely to ask many questions and look heavily for supporting information. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Fashion Buying
Her entire career progression at boohoo has been rooted in buying, managing diverse categories from footwear and accessories to tailoring and nightwear.
Talent Recruitment
Frequently shares and promotes opportunities to join her team, with a focus on roles in design, graphics, and buying.
Career Growth
Her own journey from a junior role to a department head and her posts encouraging new talent underscore an interest in professional development.

Media Appearances

Sarah has no verified media appearances

Work History

3-2024
Head of Product at boohoo
10-2018 - 3-2024
Buying Manager at Boohoo.com
4-2015 - 10-2018
Buyer at Boohoo.com
5-2012 - 4-2015
Junior Buyer at Boohoo.com
1-2008 - 4-2009
Buying Admin Assistant at Findel plc

Education

Education details unavailable from Crompton House School
B from University of Manchester

More Information

Social Presence :

Prographics :

Exp : 14 Location : Eccles, England, United Kingdom Job Level : Mid-senior Designation : Head of Product at boohoo
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision
  • Focus on immediate action-items rather than the larger goals

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sarah

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to analyze well and then make their decisions.
  • Can Sarah take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sarah

Personality Compatibility


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