Sarah Hedegaard Nipper

Observer
DISC Type : ic

Head of Group Retail Media at Matas Group

Denmark

Overview

Sarah Hedegaard Nipper is the Head of Group Retail Media at Matas Group, leveraging a wealth of experience from her career at Bain & Company, where she rose to the level of Senior Manager. She holds a Bachelor of Science from Copenhagen Business School.

Sarah expresses enthusiasm for her professional journey and appears to value the foundational experiences of her career. Her posts suggest a dedication to her work and the teams she has been a part of, indicating a passion for collaborative and growth-oriented environments.

After a long and successful career in management consulting, she made a significant pivot to lead the retail media division at a major Danish group.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally strong communicators and are not easy to convince. They ask a lot of questions and rely heavily on information and collaterals.

Topics They Care About

Retail Media
As the new Head of Group Retail Media for Matas Group, this is her core professional focus and a key area of emerging expertise.
Management Consulting
She has an extensive background in consulting from her multi-year tenure at Bain & Company, covering various roles from consultant to senior manager.
Career Development
She has publicly shared milestones of her career progression, indicating an appreciation for professional growth and new challenges.

Media Appearances

Sarah has no verified media appearances

Work History

3-2026
Head of Group Retail Media at Matas Group
6-2025 - 3-2026
Senior Manager at Bain & Company
1-2025 - 6-2025
Manager at Bain & Company
6-2023 - 1-2025
Consultant at Bain & Company
7-2022 - 6-2023
Senior Associate Consultant at Bain & Company

Education

B.Sc. from Copenhagen Business School
Bachelor's degree from Københavns Universitet - University of Copenhagen

More Information

Social Presence :

Prographics :

Exp : 8 Location : Denmark Job Level : Mid-senior Designation : Head of Group Retail Media at Matas Group
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Share testimonials from known people and give multiple examples of product value
  • Be prepared for a lot of questions, answer them objectively

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Proven value, strong testimonials are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Sarah

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They like to analyze well and then make their decisions.
  • Can Sarah take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sarah

Personality Compatibility


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