Sarah King

Inspirer
DISC Type : id

Global Head of CRM and Loyalty at THG

Manchester Area, United Kingdom

Overview

Sarah is the Global Head of CRM & Loyalty at THG, leading strategy for LOOKFANTASTIC. A senior marketing leader with 14+ years of experience in the beauty and travel sectors, she specializes in data-driven customer retention and managing high-performing teams. Colleagues describe her as a "highly organised" and "excellent email marketer".

Outside of her marketing career, Sarah has a demonstrated interest in the gourmet food industry. This is highlighted by her experience serving as a judge for the prestigious Great Taste Awards in 2014.

Unique fact: She has authored a publication on the topic of using gamification to drive customer loyalty in e-commerce.

Personality Overview

Achievment Oriented

Fast Adopter

Generous

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

CRM & Loyalty
She leads the global CRM and loyalty strategy for THG's beauty brands, focusing on customer retention, CLTV, and managing a database of over 4 million customers.
Marketing Technology
She has mentioned her team is undergoing a period of rapid transformation with "shiny new CRM tech, " indicating a focus on adopting new marketing platforms.
Team Leadership
She is responsible for building and leading a team of 15 CRM specialists and frequently posts about hiring new talent to support growth.

Media Appearances

Sarah has no verified media appearances

Work History

9-2025
Global Head of CRM and Loyalty at THG
9-2023 - 9-2025
Global Head of CRM - LOOKFANTASTIC.COM at THG
10-2021 - 9-2023
Head of CRM - THG Brands at THG
7-2018 - 9-2020
Senior CRM Manager at STA Travel
9-2015 - 6-2018
Global eCRM Manager at STA Travel

Education

2006 - 2009
Geography BA (Hons) from The University of Manchester
1992 - 2006
Education details unavailable from Notting Hill & Ealing High School GDST

More Information

Social Presence :

Prographics :

Exp : 12 Location : Manchester Area, United Kingdom Job Level : Mid-senior Designation : Global Head of CRM and Loyalty at THG
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sarah take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sarah

Personality Compatibility


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