Sarah is the Global Head of CRM & Loyalty at THG, leading strategy for LOOKFANTASTIC. A senior marketing leader with 14+ years of experience in the beauty and travel sectors, she specializes in data-driven customer retention and managing high-performing teams. Colleagues describe her as a "highly organised" and "excellent email marketer".
Outside of her marketing career, Sarah has a demonstrated interest in the gourmet food industry. This is highlighted by her experience serving as a judge for the prestigious Great Taste Awards in 2014.
Unique fact: She has authored a publication on the topic of using gamification to drive customer loyalty in e-commerce.
Read the full overview →They don’t mind taking a stand if they believe in something. They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.
Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.
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