Sarah King in

Sarah King

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Global Head of CRM and Loyalty at THG
📍 Manchester Area, United Kingdom

Sarah is the Global Head of CRM & Loyalty at THG, leading strategy for LOOKFANTASTIC. A senior marketing leader with 14+ years of experience in the beauty and travel sectors, she specializes in data-driven customer retention and managing high-performing teams. Colleagues describe her as a "highly organised" and "excellent email marketer".

Outside of her marketing career, Sarah has a demonstrated interest in the gourmet food industry. This is highlighted by her experience serving as a judge for the prestigious Great Taste Awards in 2014.

Unique fact: She has authored a publication on the topic of using gamification to drive customer loyalty in e-commerce.

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Experience
12 Years
Current Role
Global Head of CRM and Loyalty
Job Level
Mid-senior
Location
Manchester Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sarah cares about

CRM & Loyalty
She leads the global CRM and loyalty strategy for THG's beauty brands, focusing on customer retention, CLTV, and managing a database of over 4 million customers.
Marketing Technology
She has mentioned her team is undergoing a period of rapid transformation with "shiny new CRM tech, " indicating a focus on adopting new marketing platforms.
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Career

Work history

9-2025
Global Head of CRM and Loyalty
THG
9-2023 - 9-2025
Global Head of CRM - LOOKFANTASTIC.COM
THG
10-2021 - 9-2023
Head of CRM - THG Brands
THG
7-2018 - 9-2020
Senior CRM Manager
STA Travel
9-2015 - 6-2018
Global eCRM Manager
STA Travel
In the press

Media appearances

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Education
2006 - 2009
Geography BA (Hons)
The University of Manchester
1992 - 2006
Education details unavailable
Notting Hill & Ealing High School GDST
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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