Sarah Lane

Inspirer
DISC Type : id

Senior Vice President and Chief Marketing Officer at CarMax

Richmond, Virginia, United States

Overview

Sarah has no verified overview

Personality Overview

Confident & Optimistic

Decisive

Fast Adopter

They usually prefer to drive the conversation.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

8-2023
Senior Vice President and Chief Marketing Officer at CarMax
5-2017 - 8-2023
Vice President, Marketing at CarMax
12-2014 - 4-2017
Assistant Vice President, Marketing Strategy at CarMax
2-2012 - 12-2014
Assistant Vice President, Consumer Insights and Analytics at CarMax
11-2008 - 2-2012
Director, Marketing Strategy and Consumer Insights at CarMax

Education

1997 - 2001
BA from University of North Carolina at Chapel Hill
2007 - 2008
MBA from Duke University - The Fuqua School of Business

More Information

Social Presence :

Prographics :

Exp : 22 Location : Richmond, Virginia, United States Job Level : Leadership Designation : Senior Vice President and Chief Marketing Officer at CarMax
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Look like someone who is on top of their game
  • Focus on the big picture and the strategic value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Sarah take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Sarah

Personality Compatibility


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