Sarah Larsen

Inspirer
DISC Type : di

Chief Marketing Officer at Hisense USA

Princeton, New Jersey, United States

Overview

Sarah has no verified overview

Personality Overview

Generous

Fast Adopter

Decisive

They measure a product on its merit but can be influenced by strong testimonials.  They respond well to objective pitches but also attach some value to relationships. They don’t mind taking a stand if they believe in something.

Topics They Care About

Sarah has no verified topics they care about

Media Appearances

Sarah has no verified media appearances

Work History

12-2025
Chief Marketing Officer at Hisense USA
11-2021 - 12-2024
Chief Marketing Officer, Home Entertainment at Samsung Electronics America
7-2019 - 11-2021
Chief Marketing/Strategy Officer at Creata
9-2018 - 6-2019
Global Brand Marketing and Communications Strategist at Self-employed
8-2018
Executive Director (EVP), Head of Marketing at Edelman

Education

1993 - 1997
Bachelor of Arts (B.A.) from Penn State University

More Information

Social Presence :

Prographics :

Exp : 6 Location : Princeton, New Jersey, United States Job Level : Leadership Designation : Chief Marketing Officer at Hisense USA
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Insights For Selling To Sarah

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sarah is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Sarah

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Sarah move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sarah take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sarah

Personality Compatibility


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